Upsell & Cross-Sell • 24/04/2026 Hotel Upselling Benchmarks 2026: What 15-25% AI Conversion Actually Means for Your P&L
Upsell & Cross-Sell • 15/05/2026 Pre-Arrival Upsell Email: The 28%-to-47% Open-Rate Lift and What Actually Moved It
Direct Booking Optimization • 23/01/2026 Maximizing your chances for hotel room upgrades: strategies for hospitality professionals
System Performance & Uptime • 08/03/2026 Miami hotels for private parties and social gatherings that elevate every reservation strategy
Personalization & Offers • 04/07/2026 Room Upgrade Algorithms: How AI Decides Who Gets the Offer and When Learn how AI-powered hotel upselling algorithms use guest data, timing, and pricing logic to personalize room upgrades, protect guest experience, and lift ancillary revenue, with real-world signals from Marriott and Oracle Nor1.
Ancillary Revenue • 20/06/2026 Ancillary Revenue Per Guest: The Metrics Stack That Separates 8% Properties From 30% Performers Learn how hotels can move from RevPAR to RevPAG, grow ancillary revenue from 8% to 30% of total income, and use upselling metrics like attach rates and RevPAG to optimise profit per guest.
Upsell & Cross-Sell • 02/06/2026 In-Stay Upselling Sequences: The Guest Journey Moments That Convert Without Interrupting Learn how to move from pre-arrival emails to in-stay, AI-driven hotel upselling. Map the guest journey, use trigger-based offers, and align people, processes, and tech to grow ancillary revenue without harming the guest experience.
Ancillary Revenue • 07/05/2026 When Ancillaries Become 30% of Revenue: The Operating Model That Supports It How leading hotels turn upselling from a side project into a core P&L line, with dedicated ancillary leadership, disciplined forecasting, a resilient tech stack, and governance that protects both margin and guest experience. by Marcel Van Den Berghe
System Performance & Uptime • 20/03/2026 How the bed in hotel booking strategy reshapes revenue, loyalty, and guest experience How a bed in hotel strategy transforms PMS, CRS, pricing, and loyalty by turning mattresses, sizes, and room types into measurable revenue and guest experience levers. by Jakub Kowalski
